Shomi Review – Free Trial Details, Movies, FAQ

shomi-reviewGet ready Canada for a Netflix competitor. Shomi is here and it’s a movie streaming service jointly launched by Rogers and Shaw. The question is whether you should keep Netflix or ditch Netflix all together for Shomi. This will be our hub for all things Shomi so you can get all the info you need. Free trial you’re wondering about? I’m sure you will be happy when those details come out.

(Amusing Note: I know brands need to be unique in this day in age, however in writing this article, just the title and first paragraph, I failed twice to spell “Shomi” correctly. I would think Rogers and Shaw will have their work cut out for them so that average consumer can actually spell this “brand”. In fact, in writing this special note I incorrectly spelt “Showmi”. Sigh…)

What you need to know right now

  • When is Shomi going to launch?
    • First week of November.
  • How much will it cost?
    • According to the official website, the “suggested retail price” is $8.99 per month. Update: Officially it’s $8.99/month.
  • What about a Shomi free trial?
    • Yes, that’s going to be a popular question indeed. Sorry, no details about a free trial just yet. Update: Yes! It’s available now. The 30 day Shomi free trial is available, but…it is currently available in limited beta release to Rogers and Shaw Internet or TV customers. Yes, you can cancel at anytime.
  • Who can sign up for Shomi?
    • During the initial launch, only Rogers and Shaw internet or cable customers will have access to Shomi.
  • What resolution with Shomi stream in?
    • At beta launch in early November, it will max at 720p.
  • What devices can I use to watch Shomi?
    • Via Browser: Internet Explorer, Firefox, Chrome, Safari
    • Via Tablet: Apple iPad (iOS 7), Android 4.0 to 4.1
    • Via Mobile Phone: Apple iPhone (iOS 7 or 8), Android 4.2.2 (or Android 4.1+ at 800×480 resolution)

Shomi vs Netflix

Let the bandwidth wars begin. Oh yes we all enjoy copious amounts of bandwidth into our homes, but as we get more dependent on steaming? Expect to pay for that luxury of streaming. Ultimately it goes something like this. Get people into their comfort zone with a service that is free or super cheap and then when the time is right (when all vested parties happen to move in the same direction at the same time) they can charge money or they can create more strict guidelines for what’s free and what’s not free.

shomiSee, part of the issue is that Netflix just gets to enjoy a free ride of sorts. Those steaming movies get to you through wires and infrastructure that companies pay for in hopes that they can get you on a monthly cable bill and or internet bill. Netflix is enjoying that great new faster wires because their service improves. They don’t have that overhead of creating the infrastructure that makes it all possible. It’s just money for Netflix and it’s been well documented just how successful they have been. Absurdly low pricing means a massive user base and subscription sign-up.

To summarize, I’m essentially suggesting that Netflix is really the enemy of Telus, Shaw and others. The feeble on demand services are just that. Shomi IS to be Rogers and Shaw’s attempt at competing with Netflix. Based on what I’ve read, Shomi has a big hill to climb. First, a lot of Canadians already have Netflix subscription. I’ve heard that 1/3 of English speaking Canada already has a subscription to Netflix. Yikes! Second, there seems to be strong negativity towards either Rogers, Shaw or both. Third, Android TV boxes are going to be spreading like wild fire in 2014 and 2015 and may actually be the biggest threat out there.

review-shomi-4We are already seeing some of the marketing of Shomi vs Netflix in the sense that we’re learning about how Shomi is going to be different than Netflix. It’s the “human touch” aspect which Shomi is really pushing early on. From the resources I’ve seen so far, Shomi will have recommendations from movie guru’s. Real people who know movies that may interest you, in addition to algorithms to aid in the personalized suggestions. I get the feeling that Shomi want their service to be like the Blockbuster video store of yesteryear where you can get suggestions and recommendations from the staff who know movies better than the average consumer out there. A human element may be a nice aspect or differentiator, but I don’t see that as a true game changer based on what I’ve seen and read about it so far.

How Shomi Can Win Over Canadians

Well, the most obvious way is to save Canadians money. A cheaper monthly subscription has to be considered essential. Having said that, on the Shomi website it’s showing a suggested price of $8.99/month which happens to be the same price as Netflix.

Beyond that, Shomi is going to need a nice juicy free trial that gets people at least in the door. A lengthy free trial will help Shomi in the long run.

Shomi is initially going to be launching only for Shaw or Rogers subscribers in the “beta” phase. It goes without saying that Shomi needs to bring in customers from the competition such as Bell and Telus if they plan on making a ripple on the pond with this service. Perhaps the kinks gets ironed out in the beta, then it will be open to the entire marketplace.

How about Shomi hockey? Rogers are the ones who scored big with the NHL broadcast rights in Canada. Utilizing Shomi for sports, in particular hockey, is something that most Canadians would be interested in. Face it, hockey is part of Canadian culture and with all the games that Rogers can show, it makes sense for them to utilize their unique content that Netflix users simply can’t get. All the folks ripping Rogers about Shomi would most likely have a complete turn about face once NHL game streaming pops up in the ads. To be clear, there was no mention anywhere in the Shomi marketing and press releases about having sports or NHL streaming available. That isn’t to say it won’t be included in the future. To me it’s essential to achieve any traction in Canada.

Kid Friendly and Parental Controls

I know from personal experience how awful YouTube can be when in comes to inappropriate content for kids. Depending on what channels you subscribe to with cable, you likely have concerns regarding what your kids can access. The internet obviously can be a very unsafe place for kids. So far it seems that Shomi offers a robust and excellent kid friendly interface. Let’s have a closer look.

First, Shomi allows you to create up to six different profiles with your account. That means each child of yours can have their very own customizable profile and you can choose specific levels of parental control.


In the screenshot above, you can see the unique and customizable profile images. It appears that “Tim” and “Sandy” are the kids in the house.

Next let’s take a closer look at the profile creation page where you can ensure a kid safe experience on Shomi.


In the screenshot above, you can see that the Profile Image can be set with a variety of kid friendly images that they can choose from. You can select kids profile which in turn will limit access to only C, C8, G and PG content. It seems that there needs to be another layer of choice for content for the real young kids. Is PG good for an 8 year old? Not sure about that. I hope that Shomi executives haven’t assumed that 8 year olds won’t be capable of accessing Shomi on their own. Kids can and kids will. They understand technology better than old folks! I also realize that the screenshot is from the beta Shomi so keep that in mind also.

What I Find Troubling So Far

This may seem like a minor quibble, but to me this troubles me. When this service was initially unveiled in the Summer 2014, they marketed the Xbox 360 as being one of the “favorite devices” from you can use with Shomi. The service itself doesn’t launch until November 2014. That would put the Xbox 360 in the overall world of relevance? Pretty much out of the picture in my mind. Think about it. The Xbox One came out in the Fall 2013, yet this brand new Shomi service is touting the Xbox 360 as a streaming device? That just rubs me the wrong way. In a sense it makes me wonder just how current or aware the executives are who have created this Shomi service. You’re trying to market this as the next great thing, yet it’s going to work on Xbox 360. I hope it’s much ado about nothing. The consumers in Canada are savvy. They know the Xbox 360 is dated. I’m sure there is a legitimate reason why the Xbox One can’t be marketed, but if you can’t get the current console, then why bother?

It appears too that Shomi isn’t going to be aggressively priced, but instead will match the pricing of Netflix. Once people are familiar and comfortable, prying those Netflix subscribers away is going to be a hard sell. It’s possible too that Rogers and Shaw see this platform as a method of staying current and maintain their market share. In other words their initial roll out need not be super aggressive. If there isn’t a savings to be had vs. Netflix, then I certainly find that troubling.

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The Cost Of Pricing Shomi at $8.99 per month

For new Netflix subscribers, you will pay $8.99 in Canada which will be the same price as Shomi. From that perspective is appears that the expectation from the executives is that Shomi is not out to tackle or dent Netflix subscriptions in Canada. Rather, some experts are suggesting that consumers out there are going to use multiple monthly subscription services at one time. So having a subscription to Netflix and Shomi at the same time may in fact be the logic here. You may already be questioning the strategy of launching a service in hopes that people will sign up for two streaming movie services at the same time. Perhaps it’s not a redundant as one might think.

Here’s another aspect to this situation. Is $8.99 per month really that expensive? We’re talking about access to thousands of programs and movies. Are you part of the Blockbuster era? Remember the price we paid for a new movie rental. That’s one movie remember which you had to leave your house to get. Today if you want to rent movie from Redbox, you’re paying $1.50 for a DVD or $2.00 for a BluRay version. That’s just one comparison.

Let’s look at what you pay for a movie channel with your cable subscription. How about up to $18 per month for Super Channel? If you want to add a theme pack (a bundle of about 5 specialty channels) to you cable subscription, isn’t that likely at least $6 more per month? In that sense, perhaps Shomi isn’t that bad in terms of pricing. If anything Shomi might cause the current pricing of “on demand” movies to drop which would be a good thing. From what I know, you can currently pay up to $7 for one movie through an on-demand service!

You should also consider what you’re paying if you’re a gamer. Do you buy yearly EA Sports games? That’s about $60 per year, per title if you buy for the PS4 or Xbox One. Breaking that into a monthly cost, you’re paying $5 ever year for that game. If you signed up and paid for Xbox Live, that costs around $60 also, so that’s $5 per month. PlayStation Plus is around $50 per year. When you look at the reality from a different perspective, you realize that you’re paying a lot for other services which have basically tied you into a subscription without even realizing it. I find that yearly game releases, the must haves like Call of Duty or EA Sports NHL, add up to what is essentially a monthly/yearly commitment. It shows that paying $8.99 per month might not be that absurd or even having a dual subscription to Netflix and Shomi at the same time isn’t unreasonable.

Doesn’t Shomi Compete Directly With Shaw and Rogers Own Services?

There is something somewhat ironic or counter productive in having Shaw and Rogers launch Shomi. It’s a major strategic decision because think of it this way. Shomi is doing what Netflix does. And that is? It’s somewhat of a cable replacement. It’s a movies on demand replacement. It’s a cheaper alternative than paying for channel bundles isn’t it? You bet it is. Therefore, Shomi is going to actually replace existing money makers that Shaw and Rogers are currently enjoying. This makes the move even more interesting. I’m pretty darn sure that the money is to be made in cable channels, bundles and on demand movies. Shomi looks to replace or cause some redundancy with their very own customers. Imagine that you cancel out some extra channels and the occasional on demand movie for the $8.99 per month Shomi service. Because this lacks a bit of business logic, obviously this is about customer acquisition and pricing enticements in the future.

Screenshots of the Shomi Interface and Menus

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Click on image to enlarge

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11 Responses to Shomi Review – Free Trial Details, Movies, FAQ

  1. j kerpan December 30, 2014 at 4:29 pm #

    Got three months free, totally useless contents. Approx120 shows and movies available 98% bad obscure garbage. So disappointing. Called Shaw and they agreed with me. Dont know why they even started shomi. Wouldnt pay a nickel for shomi, j

    • President, Techaholic Inc. December 30, 2014 at 4:35 pm #

      Thanks for your comment! Here is how Shomi can fail. They come out with a weak product, people talk about it online, and anyone deciding on Shomi when it actually gets better content, they will see bad reviews about it. They will need to then spend a LOT of money explaining to people how much better it is and how much more content they have added. If it’s a weak offering, they should not release it. In 2015, this should be an obvious way to move. Thanks again for visiting and commenting.

  2. Jakespeedf1 December 31, 2014 at 12:38 am #

    The free trial may have been necessary for them to introduce people to their service but a couple of weeks ago they secretly added a restriction on the tv shows, so now you can only watch the first show of a series. The player isn’t as stable as Netflix and it stutters and buffers more frequently. I spoke with Technical Support through the live chat and a fellow said he would help me, then said I had to wait as he was talking to several customers at once, then he asked me for details about my system, then he disconnected the chat. I sent an email and have yet to receive a response. If there was going to be a restriction placed on TV shows during the free trial, they should have sent an email and been straight up about it. I’m personally glad they gave me a free trial, because I got to see how he company treats people and it didn’t cost me $9 just to find out that I will be very glad when I have nothing more to do with them.

  3. Mandy February 15, 2015 at 4:43 pm #

    Not a fan whatsoever. I got into a t.v show on Shomi (which I don’t generally like t.v much anyways, I’m more of a movie lover!) and whenever I go to watch an episode, it rarely works! I have to exist and re-enter several times for it to work, and even then, most times it doesn’t. I can try 5 times throughout the day to try and watch the show, and it may work once out of those 5 ?!
    Thankfully, I’m on the free trial and not paying for this joke channel! I couldn’t imagine spending money on something that only works sometimes when it feels like it! Typical Rogers lol.
    Oh, and there’s really not much for movies at all in comparison to Netflex. They’re crazy if they’re calling this it’s “competitor”

  4. Maureen April 24, 2015 at 2:48 pm #

    I can only compare shomi when used with a Rogers cable box, as a steaming pile of donkey poo. Shows completely vanish from the contents, even if you were in the middle of watching one. Apparently with Shaw’s cable box, you can add and delete content using something called a wishlist. This is not an option for Rogers cable box subscribers. While people using shomi on a computer screen, or even a 7 or 10 inch tablet screen have shows and content added weekly, I only get content deleted. Daily. Every day I go to see what is available and the list is getting smaller.
    I contacted shomi, and they assured me this was a Rogers issue. I contacted Rogers, and they told me to beat it. My husband contacted Rogers and they told him it was still in BETA. I do understand that. I don’t understand why, at the time of my subscription, it popped up as a dialogue box on my TV screen, and I could subscribe using the same pin number I use for PPV on Rogers Cable but I cannot add or delete content in the same manner.. Agreeing to try shomi through my TV set has turned into a nightmare. Now I do not have login information to sign into shomi directly. Signing up with shomi on their website would result in a second shomi account being billed.
    This is garbage. Either everyone using and paying for shomi gets the same quality of programming at the same price, or people should be advised that signing up through your cable box will lead to less programming, no support from your cable provider or from shomi, and that rather than having content added, it will be reduced.

  5. Nathan February 3, 2016 at 12:01 am #

    shomi with rogers its a bull shitt the way to logins and always waiting to load.

  6. Kevin February 6, 2016 at 6:03 pm #

    Just hooked up Shomi via my PS4. Pros: I actually like the movie selection. Some of the older flicks like original Road Warrior/Mad Max, Lost boys, etc. To more updated movies like Anchorman, Step brothers etc. TV selection also more interesting more HBO selections. Vikings is awesome. SOA and more.

    However, the one and only downside to Shomi is what will kill the deal for me. After my two month trial is over they want me to pay the equivalent of Netflix so I can be frustrated with 5 minutes left in a show and it decides to Buffer!!! I pay for the highest speed of internet in my home. My wireless is flawless and I have zero issues with Netflix. My PS4 is hard wired in thru internet so no wireless signal can drop. Yet Shomi is constantly buffering. Drives me nuts. Feel like I am back on dial up internet. Sorry Shomi but your killing yourself before you even have a chance to get off the ground. Love the selections bit your delivery sucks!!!

    Nothing more frustrating than spending 3 hours watching a 2 hour movie due to incessant buffering! Bye Shomi! You just lost me unless that is addressed asap!!!

  7. Rob March 22, 2016 at 5:13 pm #

    I’m having the exact same problem as Kevin. Everything else runs fine (Netflix on-line games etc.) But watching Shomi on my PS4 is constant buffering. I do enjoy the service and would like to use it often but not if I have to sit and twiddle my thumbs every five minutes waiting for content to buffer.

  8. laur May 9, 2016 at 4:31 pm #

    Shomi is always buffering on my laptop….

  9. John May 10, 2016 at 1:30 am #

    Just signed up for free month trial of shomi on my xbox one and like allot of the content but the buffering is ridiculous. I have to exit the app and re-enter constantly to finish a show. $8.99 per month for this garbage is a joke. I will be cancelling before the free month is up. From the looks of several comments this is an all too common issue for shomi users. Seems like rogers and shaw dont have the network backbone to allow proper functionality of streaming. I Would have to see a significant change in quality of service to ever consider paying for this. Would nevr suggest shomi to anyone

  10. Frank June 13, 2016 at 7:54 am #

    I’ve been using shomi for one month.

    Great series like mr robot, sons of anarchy, Warehouse13, etc and many great old school movies! Some stuff you don’t find on netflix also.

    Works with flash. already outdated…
    I constantly get error messages that flash player has stopped working when I go to the home page after watching stuff. I must stop the plug-in and then, after reloading the page, it start working again.

    I have log only with my computer for now but the website is not users friendly like netflix. interface is boring in my opinion.

    Always buffering. When watching a serie, it takes like one minute to charge and start another episode. It’s weird that its saying “buffering 80%” every time, not 30%/49%/73%/92% or else. Looks like a generic message LOL and when I have the message “Charging, please wait”, it takes an eternity to load the movie or episode.

    When it start buffering in the middle of something, I’m going on netflix,, myasiantv or playing mmos and it works just fine. I have a good internet connexion, awesomely fast computer, great setup… I believe shomi’s servers are in difficulties most of the time.

    I got the shomi free subscription for 2 years with my rogers cellphone plan so maybe I’m not well placed to complain, but I would not pay 5 cents for a service like this one.

    I hope it gets better in the future…

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